It looks like Animal Agriculture Alliance had another stellar stakeholder summit held on May 3-4 in Arlington, Va.
As reported on its website
The future of food, consumer choice, sustainability and the connection farmers and ranchers have with consumers were all topics of discussion on the first day of the Animal Agriculture Alliance’s 2018 Stakeholders Summit, themed “Protect Your Roots,” at the Renaissance Capital View Hotel in Arlington, Va.
“The conversations are changing about food to include agriculture and the message of farmers,” said Tyne Morgan, host of U.S. Farm Report and Summit moderator. “There are a lot of companies taking notice of the positive side of agriculture and they are starting to tell that story too.”
Speakers explored the increasing importance of food labels to consumers, trends in the food industry, and the future of animal agriculture, a topic commonly discussed amongst farmers and supporting industries who wonder if sufficient numbers from younger generations will take on the huge task of feeding the nation and the world, while providing for the humane care of their stock.
Other speakers presented scientific advances in the field that benefit animals and the environment, but may not always address consumer misconceptions about agricultural practices. The agriculture community recognizes the increasing importance of educating consumers about the truth and dispelling the myths relating to animal agriculture, broadcasted by animal rights organizations .
The Animal Agriculture Alliance, “an industry-united, nonprofit organization that helps bridge the communication gap between farm and fork” brings these issues front and center on its website. Commonly misunderstood issues about Animal Care, Antibiotics, and Sustainability are discussed along with a number of resources.
The Alliance drafted comprehensive graphics depicting the interactions between animal rights activist groups, who commonly work together to mislead the public and animal welfare-related issues.
Radical activist organizations are leading the fight to grant animals the same legal rights as humans and eliminate the consumption of food and all other products derived from animals. The ideology of the animal rights movement- that animals are not ours to own, enjoy, or use in any way- is a direct assault on farmers and pet owners. Activists often hide their true agenda in order to gain the support of unknowing pet lovers. Here, you will find current updates from the world of animal rights. The Alliance monitors the activities of these activist groups and seeks to proactively engage in the same areas they target to correct misinformation and tell the true story of agriculture.
Farmers and ranchers have a lot on their plates. In addition to raising and caring for the animals that feed the world, they must learn how to address attacks by animal rights organizations intent on their demise, and more importantly learn to connect with consumers who have been mislead by activists.
Organizations like the Animal Agriculture Alliance, and others like Protect the Harvest, should be commended for work they do to dispel those myths.